DESIGNER PROFILE

My name is Korinna van Balkom, and I would like to welcome you my ideal world. In my world, all men wear suits, because in my opinion there is certain pure, natural beauty about men, without them realizing it, and I think the suit is the only perfect realization that radiates this pure beauty.

All the time, I am and will be busy with searching for the perfect contemporary translation of the traditional suit. The traditional suit had an infinite evolution with unlimited possibilities, which keeps challenging me to create a ideal modern version.

Lately I focused on the reputation of the suit. In recent decades, the clear separation between men and women and their duties are faded more and more. Times of ‘housewives’ and ‘businessmen’ are gone, and so is conformal clothing. So I designed the contemporary suit, not worn to radiate authority and formality, but because people respect it´s pure beauty again.